I was at The Taste of Wheaton event this past Sunday. As I walked around sampling the culinary delights, I couldn’t help but put on my marketing cap for these restaurants and see how much more money these restaurants could really make. Most restaurants that participate in a Taste Of event are well intentioned in [...]
Like the blog post says, it’s a sign of things to come. Move over permissioned-based emails. Permission-based following has arrived. We will start to see more retails stores use Twitter as a type of opt-in list that allows businesses to have a direct conversation with their customers while achieving other bottom-line results such as increasing [...]