The Archives

• Marketing Strategies, Social Media

  Restaurant’s Leaving Money On The Table

  05.21.09 | Permalink | 0 Comments

  I was at The Taste of Wheaton event this past Sunday. As I walked around sampling the culinary delights, I couldn’t help but put on my marketing cap for these restaurants and see how much more money these restaurants could really make. Most restaurants that participate in a Taste Of event are well intentioned in [...]

• Social Media

  Most Facebook Fan Pages and Groups Don’t Work. Here’s Why

  04.23.09 | Permalink | 0 Comments

  They’re boring. Like they keep saying in the Web 2.0 age, “It’s all about the conversation.” Most likely, you are having a monologue instead of a dialogue. No one cares about the products and services you are pedalling. Create a conversation that gets people responding, commenting, and talking to YOU! I just got off the [...]

• Social Media

  Emerging Trend: Creating Facebook Fan Pages Devoted to Generic Things and Concepts

  04.23.09 | Permalink | 0 Comments

  One of the emerging trends in Facebook media strategies is the concept of Fan Paging things and concepts. I’m recommending this Smart Social Media Strategy to clients more now. It makes for a greaty way of owning the entire vertical.  It makes for an effective strategy resulting in better brand awareness and positioning. Forget creating [...]

• Book Authors + Social Media

  How Book Authors Can Use Facebook As Part of Their Social Media Strategy

  04.23.08 | Permalink | 0 Comments

  This is the next in a series of guides on how book authors can achieve social media success. The first was a 5-page article on why book authors should use WordPress as part of their web presence. The following is a 4 page primer on how book authors can use Facebook as a viable social [...]

Notes on social media, internet marketing, and web design

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