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How Book Author, Michelle Miller, Uses Social Media

Michelle Miller photoThis is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Michelle Miller. She is the author of the new book, The Soccer Mom Myth. The book is an indepth look into who today’s female consumer really is, how she really thinks, and why she really buys – both online and offline.

Her blog on marketing to women, WonderBranding, has won awards from Marketing Sherpa and Forbes.com, and was featured in Seth Godin’s ebook, “Bull Marketing.” Michele is also the marketing columnist for Inc.com, the web companion to Inc. business magazine.

The goal of this series is to share best practices in social media and help other aspiring book authors learn to use this medium to increase book sales and exposure of their work. Let’s begin.

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1. What was or is the biggest challenge that you found when you started to use various form of social media such as blogging as a marketing tool?


When I started blogging nearly five years ago, I was lucky to get advice from other bloggers on the biggest challenge, which really was two-fold. One – be prepared to add fresh content on a regular basis. I’ve seen more blogs die on the vine because of initial enthusiasm followed by the reality of what kind of commitment it takes. Two – the time you need to take to read other people’s blogs, join in the conversation, and build relationships. The old adage “No man is an island” couldn’t be more true than with the blogosphere – it really does take a village, and the more you connect with others, the more success you have.

2. What was the most unexpected result or surprise that you got when you started using social media applications?

The biggest surprise for me was the openness of other bloggers and how they welcomed me into the fold. What an amazing community – I now consider many of marketing’s biggest and best minds to be personal friends, first thanks to the blogosphere and now to apps like Facebook and especially Twitter. For me, the day would be empty without some interaction with my Tweets.

3. With the launch of your new book, what social media tools do you intend to be using the most in order to get exposure for it?

The book has been out for a few weeks now, and Holly (my co-author) and I decided to be judicious with our time and energy. Since we both have long-standing blogs of our own, we decided to just keep writing on our existing blogs rather than create a whole new blog for the book. We do have a website for the book that’s gotten a lot of attention, and that directs visitors to our individual blogs. Plus, web visitors can sign up for a weekly newsletter tip that’s delivered by email.

I’m currently writing a new book for Bard Press which should be out in late 2009, and I am in the planning stages of how I’ll use social media apps like Facebook and blogging to really give the big push… this next book will be a biggie for me and I’m preparing myself to invest the time (and money!) it will take to go for a bestseller attempt.

4. Care to tell us how much time you put into social media on weekly basis? Where is the time divided?

Whoo-boy. I’d say between my blog, the Grokdotcom blog, the Inc.com blog and my time on Twitter and Facebook, I put in about 8-10 hours a week. A big chunk of that is offline, of course, doing the writing, because I want the content to be effective for the reader. And oh yes, there’s the time spent reading other blogs… guess you can add about four hours to that weekly total, at least!

5. What does your social media profile look like? Where can we find you online?

6. What’s the best advice that you could give to other book authors who want to explore how social media can help them and the promotion of their books?

The best thing authors can do is spend some quality time (I’m talking HOURS) reading other blogs and see what it takes to build great content and strong readership. No matter if authors have published a book, are writing a book or are just thinking about writing a book, a blog is the best first step. It builds your writing chops as well as the confidence you need to write with conviction. Authors should also consider Twitter, which is not only fun, it connects you with more people that you dreamed possible.

7. Before the new book, The Soccer Mom Myth, was ever released; you already had a blog at Wonder Branding. How much did that blog help you in the creation and promotion of the book itself?

I’ve been blogging at WonderBranding for nearly five years. I followed the same advice I give authors above, and it really helped build my confidence. Because of the blog, I got the writing gig with Inc.com.

My posts for WonderBranding helped developed my ideas for The Soccer Mom Myth; often, when I was stymied over an idea, blogging about it helped clear my neural pathways and opened me to new angles of approach. Finally, it got the attention of Ray Bard from Bard Press, who also saw me give a day-long seminar last fall and then approached me about writing the book I’m currently working on. And if you know about Bard Press (they only publish a couple of titles a year at the most, and market the hell out of them – most of their titles become bestsellers), that’s quite an honor.

In the end, write good content and you won’t have to do a lot of marketing. If you’ve built a strong readership, been honest and authentic in your writing, and you’ve developed a community of other bloggers, promotion takes on a life of its own. It’s a world I love!

Posted in Book Authors + Social Media.

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LinkedIn Resources

It seems like everytime that I show up at a business networking event, I am inevitably asked the question, “How does one use LinkedIn” or something to that effect.

I’ve read enough on the site as well as other social networking sites and know enough people who are the experts on it, that I wanted to create a lists of resources to help further and accelerate your networking on it.

I hope you find these resources to be helpful;

Blogs and Forums On LinkedIN

  1. Scott Allen has a blog called LinkedINtelligence. It covers all things LinkedIN. You definitely want to read the category that talks about how to use LinkedIN effectively.
  2. Vincent Wright runs a Yahoo Group that covers all things LinkedIN. He also has a Ning platform called My LinkedIN Power Forum that is a bit more interactive as well. As an aside: I knew of Vincent virtually for a few years and finally had a chance to catch up with him over phone a few months ago. He is one of the most cerebral and intelligent business people that I know. I actually knew that before talking to him because of the way he articulates himself online. I could probably talk to him and pick his brain for hours on end. I usually don’t say that of most people.
  3. LinkedIN Learning Center, which was just announced on the LinkedIn Blog, is a resource center to learn more about using every aspect of LinkedIn. I especially like how they created relevant user guides for certain types of professionals such as entrepreneurs, consultans, and VCs.

Articles On LinkedIN

  1. Anita Campbell wrote a blog entry that covers why Entrepreneurs should use both LinkedIn and Facebook. It’s a great read because there is this endless debate as to which platform is more business productive.
  2. Guy Kawasaki got a free LinkedIN Profile Makeover from the folks at LinkedIn. If you ever want to know how to increase the effectiveness of your LinkedIN profile, then this is a good visual read for you.
  3. Kawasaki also blogs about 10 ways that you can use LinkedIn.

Books On LinkedIN

  1. I’m On LinkedIn. Now What? Jason Alba writes a great book that answers the question the everyone inevitably asks themselves. It’s also available in ebook format.
  2. LinkedIn For Recruiting. If you are a recruiter then I would highly recommend this book. I’ve known the authors, Bill and Des, for awhile and both are highly competent professionals when it comes to this topic.

My LinkedIn Profile

Posted in Business Networking, The People Business.

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How Book Author Rohit Bhargava Uses Social Media

Continuing my series of how book authors use social media successfully, this week, I interview how Rohit Bhargava. Rohit is the author of the book, Personality Not Included. As the tagline suggest, the book is about “Why Companies Lose Their Authenticity And How Great Brands Get it Back.”

The goal of this series is to share best practices in social media and help other aspiring book authors learn to use this medium to increase book sales and exposure of their work. Let’s begin.

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1. What was or is the biggest challenge that you found when you started to use various form of social media as a marketing tool?

I think the biggest challenge is that to use social media well, you really need to invest the time to participate and share your real voice. For example, when I first launched the book – I asked bloggers to send me 5 questions as a virtual interview that they could run on their blogs. I got 55 responses, which meant I had to respond individually to more than 250 questions. The buzz resulting from that one activity was extremely high, but I had to spend quite a bit of time initially to do it well, and additional time to follow up and try to comment on those posts and continue the conversations. When you use social media as a marketing tool, you are making a commitment to start AND CONTINUE a conversation, and that can be challenging.

2. What is your preferred social media-marketing tool?

I am a big believer in not letting the tools define what you do, but rather getting smarter about your strategy for what you want the tools to do. I am alternately using blogs, Twitter, Facebook, LinkedIn, Dopplr, and del.icio.us to promote my book. They each have a role and I find them useful for different things. I can’t really choose one favourite.

3. What was the most unexpected result or surprise that you got when you started using social media applications?

I think the biggest surprise that anyone who starts actively using social media tools will find (and what I found when I first started) is just how accessible people are. I left a comment on John Mackey’s blog (CEO of Whole Foods) and he responded. I was able to get interviews with unreachable people to profile in my book. When Mark Cuban was competing on Dancing with the Stars, I could see his updates about how he was feeling five minutes before air time. That’s a pretty powerful idea. In part, that was why I felt my book was so necessary … because as social media offers more direct access to the individuals in your company (at any level), your personality becomes even more important.

4. What types of SM tools are you currently using? Please list the urls of your profiles for these sites.

www.personalitynotincluded.com – the official site for the book
www.thepersonalityproject.com – The Personality Project (a group blog companion to the book site)
http://www.twitter.com/rohit – my Twitter ID
http://www.facebook.com/group.php?gid=7995589118&ref=ts – the official readers group on Facebook
http://del.icio.us/pnibook – my delicious account where I am tagging all the reviews and buzz about the book
http://rohitbhargava.typepad.com – my marketing blog

5. What’s the best advice that you could give to other book authors who want to explore how social media can help them and the promotion of their books?

The best thing social media can offer any author is a way to connect with influential voices who are currently talking about your subject, and letting people share your content and ideas with one another. The first point is about connecting your book with the people that can spread the word to all the right audiences. The second is about letting your readers and people who like the book spread the word about it. I would say that for any author, the trick is to try and focus on both of these pieces.

6. Can you quantify the results from using SM?

For me, the biggest benefit was obviously landing a six figure book deal … but more than that has been the ability to connect with more people and share the authentic story behind my book. I have never accepted advertising on my personal blog, so the results are more about reputation, speaking invitations and big things like the book deal. Putting all of those things together, I would say that starting my blog over three years ago was a best decision of my career.

7. What’s the problem with most blogs by book authors today? Do you think many of them lack a personality?

I wouldn’t say they lack a personality, but I think the temptation for many authors is to think about a book website and blog a bit more logically than they probably need to. My book site, for example, does have a blog and the general book information, but I also have a “Making of PNI” section where I share rejected cover designs, my original book proposal that I used to sell the deal, sketches of drawings that made it into the book and even a photo of me holding my week old baby in one hand while he was sleeping and making final edits on my book on the laptop with the other. All of it is meant to give people an inside look at the book and let them know that it is not faceless (and neither am I). I’m a real person that spent time writing the book and I’m approachable. Ideally, a blog should do that, and combine it with more current commentary that can help to keep your book fresh.

8. Before the PNI Book was ever released, you had a personal blog. How much did that blog help you in the creation of the book itself?

The blog was of great benefit in getting the book deal, as I shared above … but when it came to writing the book, I used surprisingly little of my blog content. Readers of my blog will find that there is only one thing repeated from my blog in the book, and that’s the well trafficked Social Media Optimization post. When it came to writing the book and the flow of it, I found that my blog content didn’t naturally fit and wrote most of the book from scratch.

9. I see you are using WordPress for the PNI website as opposed to Typepad for your personal blog? I recently wrote a primer on why I believe authors should use WP as their web publishing platform of choice so I’m glad to see that you are using it.

I am a fan of both, actually … and I use Typepad for my personal blog. To be honest, the main reason for choosing WordPress was that with the customization I wanted, the designer I was working with was going to have an easier time getting WordPress to work. I think that’s the main advantage that most developers and creators of sites and blogs are finding with WordPress – its flexibility.

Posted in Book Authors + Social Media.

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How Daniel Pink Uses Social Media

In an effort to learn how book authors use social media successfully, I developed an ongoing series of interviews with some of today’s best selling authors.

The goal is to share best practices in social media and help other aspiring book authors learn to use this medium to increase book sales and exposure of their work.

dan pink pictureMy first interview is with Daniel Pink. He is the best selling author of the books, Free Agent Nation and A Whole New Mind. His newest book is The Adventures of Johnny Bunko: The Last Career Guide That You’ll Ever Need. While there are tons of career guides written, this one is unique because it’s the first business book to be done in the Japanese Comic book form known as manga.

I’m hosting an evening with Dan and his new book on Wednesday July 9th in McLean. You can register and RSVP here. We’re giving away a copy of the book for every registration! Check out the cool embedded video trailer that he is using for the new book below. I can’t recall the last time that a book author decided to use a video trailer for a book.



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What was or is the biggest challenge that you found when you started to use blogging as a viable social media marketing tool?

There were a few challenges. One was the pressure to post as often as you must on a blog. I’m a book writer and some time feature magazine writer. I’m used to spending lots of time on my writing. Blogging has a very different metabolism. Another was the realization that there wasn’t perfect overlap between what I wanted to write and what readers want to read. Looking at which posts are popular and which aren’t is very revealing. But you can’t let that be your master. In other words, the Factoids of the Day on danpink.com are staying, damnit!

I see that you are just getting started with using Facebook and Twitter in addition to blogging as social media marketing tools. What prompted you to explore these? Aren’t you busy as it is? :)

The primary impetus with Facebook and Twitter was that I didn’t quite grok exactly how they worked and why they were important. Once I began playing around, I began to understand both their peculiar rules and potential impact. I’m not a rabid user, by any means, but I’m convinced they’re important.

What’s the best advice that you could give to other book authors who want to explore how blogging can help them and the promotion of their books?

Marketing is not a monologue. It’s a conversation Also, I’m sold on Seth Godin’s two-part formulation for any offering in today’s marketplace:

  1. Make something worth talking about.
  2. Make it easy for others to talk about it.

What’s the problem with most blogs by book authors today? Why do they fail to meet their goal of selling more books through their blog?

I’ll offer three reasons.

  1. They still think marketing is a monologue.
  2. They’re not fully committed to the medium (which is fine — but if that’s the case, one probably shouldn’t bother).
  3. Their books might fail part one of the Godin test. (See above.)

I noticed on your Johnny Bunko website that you had a section called Contests. One of the basic principles that I encourage book authors to use when using social media is to incentivize the process in order to help them increase sales and exposure of their work. As of this writing, you haven’t given much away as to what or how your contests will look like. Are you thinking along similar lines whereby you want to increase word of mouth by incentivizing the process? Care to let us in on any plans that you have in store?

We haven’t quite settled on precisely what we’re doing. I think contests are just plain fun — and that people who participate tend to talk about the experience. But I don’t want to do a contest simply for the sake of doing a contest. I want the contests to be connected to the ideas in the book. And since the book is still in its early days, I want to give those ideas a little more time to seep out.

I notice that you insert a new page from the book for people to read as a new blog entry every few days. What is the logic to this? I’m assuming you’re using it as a teaser to get more people to buy? If so, is it working?

The goal is simply to provide more value and entertainment to people who visit the site. And remember: latecomers can read all the pages we’ve released on one fell swoop on the “Read the Book” page. If people who read these pages are entertained enough to plop down 10 bucks for the book, that’s great. But if they’re just seeking to be entertained for free, that’s cool by me. At least they’re reading my stuff.

Posted in Book Authors + Social Media.

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Why Do Book Authors Love WordPress?

I am collecting endorsements, success stories, and words of praise as to book authors who love using WordPress.

Comments and feedback is encouraged.

Posted in Book Authors + Social Media.

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How Book Authors Can Use Facebook As Part of Their Social Media Strategy

This is the next in a series of guides on how book authors can achieve social media success. The first was a 5-page article on why book authors should use WordPress as part of their web presence.

The following is a 4 page primer on how book authors can use Facebook as a viable social media tool to give more exposure to their book and work. If you wish to read a print version of this, you can download the 4 page pdf guide here. Otherwise, you can read the entire guide in its entirety below.

Sachi Studio is available for Facebook social media consulting for selected book authors as well.

Update 8/13/09: Our new free eGuide, “Facebook Fan Pages for Book Authors” is out. Click on the badge to learn more.

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Continued…

Posted in Book Authors + Social Media.

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Your following to followers ratio on Twitters

This is more out of sheer curiousity than it is anything else at the moment. But since I’m starting to use Twitter, I was calculated the number of people who follow me versus the number of people that I’m following on my Twitter. I’m currently following 48 people versus 57 people who are following me. This comes out to a ratio of 0.85.

There are number of assumptions and conclusions that we can come up with based on the ratio. I suppose if you have a large number of followers but a low number of following, say 150 to 50 (ratio of 3), then you are pretty selective in who you want to be in touch with.

Conversely, if you follow a higher number of people rather than being followed, then you may not be as important relative to those you follow as well. You could have 50 followers but you could be following 150 people which results in a ratio 0.33.

I suppose equilibrium is reached at or near 1.0

I knew those college math classes would help one day :)

What is your Followers to Following ratio? I welcome comments and further suppositions.

Posted in Online Communities.


Book Authors Need WordPress As Their Web Presence

After some research and observation of where the web is going, I see a huge untapped market for book authors and the next generation of the web. A good designer can help them develop their web presence specifically in the areas of designing websites and blogs for them. Why?

There has been some success stories of how book authors are using the next generation of the internet, specifically web blogs and Content Management Systems, to help them;

  1. get the word out about their book,
  2. land more speaking gigs,
  3. and ultimately sell more books.

There is a huge untapped market for book authors who need not only the typical website presence but want to use blogs as part of an overall marketing strategy to achieve the above stated goals.

I’ve written the first of more articles for this niche market. You can download my first pdf article, “Why Book Authors Should Consider WordPress For Their Web Presence” as a sneak peak into what the future holds for book authors who are looking for to standout from the crowd. In this 5 page article, I talk about how the WordPress platform is flexible enough to meet the needs of most book authors. I explore various angles of WordPress such as it’s ability to serve as a lightweight robust CMS, a powerful blogging platform, and a user friendly design interface that will get any newbie book blogger stoked!

Why The Book Authors Market?

  1. There is not enough shelf space at the local book store for all the new books being published. Shelf space is precious real estate. You need to find new forms of “land” to stake a claim. The new real estate is online. The internet is untapped real estate.
  2. People are looking for expert information. They still go to the book store to find books that offer information on the how tos of dating, lose weight, market your business, or become a more confident person. But the new and growing source of expert information is found online. Ever. Heard. Of Google?
  3. Book tours are no longer as effective.
  4. Their current websites are horrible. Or they don’t even have one.
  5. Paper may soon fall to the waste side.
  6. Online and social media strategies are becoming more common and dynamic among the book authors market. You can’t have a successful online marketing strategy without a robust and dynamic web presence. CMSs and blog platforms are part of that solution.
  7. Authors don’t know anything about marketing. Someone may as well help them. May as well be me.
  8. Because if someone can land a $300,000 book deal by blogging about Stuff White People Like, then the skys the limit.

Posted in Book Authors + Social Media.


What Is The Dean’s List?

I’m about to publish the 2nd Annual Dean’s List. Some people ask what exactly is it and what’s the importance. I guess I never really did fully explain the full meaning behind it. Here is my attempt;

Back in college, if you made The Dean’s List, then it means you achieved a certain level of academic excellence.

As defined in the Wikipedia, Excellence is the state or quality of excelling. It is superiority, or the state of being good to a high degree. I realized that every year, there will be people who will have excelled in adding value to my life. So in 2007, I developed the first list of people who I thought had added tremendous value for the year of 2006.

I believe in having the attitude of gratitude. With so many things that often go wrong in our lives, it helps to be thankful of the good things in our lives. By developing a focus on the positive aspects of our life, we develop an anchor of sorts that allows us to continue to make positive strides and attract what we truly want. Nothing was ever accomplished with a state of negativity.

It turns out that the good things that came into my life was always because of people. So the most important things in our lives aren’t things at all. They are people.

The year 2007 has just passed and I find that I’ve developed relationships with various people who have added value to my life for this year. Without them, I could not have achieved or moved along in my life’s journey. Some of them are repeats of 2007′s list. And some of them are new to the list.

Somehow and someway, they managed to excel and enhance the quality of my own life. Some people do the holiday card thing. Others send cookies. As for me? I publish an annual list of people who added beauty to the life that I try to live.

And for these people, I thank them with my heart and my soul.

If you ever truly want to know the impact that such a list has had on me since I’ve been doing it, I would highly advice trying something similar. You will be pleasantly surprised.

Posted in The People Business.


The Dean’s List -2007

How long does it take to become somebody to someone? Do you have to spend several months of building a relationship before making an impact? Several weeks? Several days? Could you detect potential after just one encounter?

It’s tough to say. Some of you received an email from me last year where I declared that I would only need one New Year’s Resolution from now until my dying days. Ok, so it may have been a bit melo dramatic of me. But I wanted to really set the tone for what 2007 was going to be about for me.

I insisted that I would become somebody to someone and just as equally, I was going to find people who would be a somebody to me and where I wanted to go in life.

Because you see, so many of us lack the “right life” and fail to realize what it takes to develop it. We don’t make the right money. We don’t have the right life partner. We don’t have the right essentials in our lives.

I realized that in order for me to have the right life that I would have to surround myself with the right people in my life. Last year was my first year in consciously and openly developing, strengthening, and maintaining my social and professional network. Prior to last year, many people had known for me having a pretty decent network and the wisdom for building it at a young age. I’m turning 30 on April 1st! Seriously.

But in typical Dean fashion, I was never satisfied. If the concept of networking, meeting people, and developing relationships was akin to being a game of sorts, then I wanted to take my game to the next level. I wanted better meaning, weed out the not-so-serious, and develop more remarkable relationships with the right people.

So one year has passed. Where am I now?

After the first year of being in what I call “The People Business”, I realized how much progress I’ve made and all the interesting people I’ve met along the way. I collected remarkable stories. I was never in the business of collecting emails, phone numbers nor business cards. But I was in the business of trying to collect people and their stories of who they were and where they are going. Perhaps I could come along for the ride with them. Our life is like a book. Each chapter unfolds with new characters coming in and some leaving. And I wanted to meet as many interesting characters as possible and see where our journeys would take us.

As a result, I saw an increase in my own business. I made a few new friends along the way. I managed to overcome the fear of jumping out an airplane- skydiving. And I grew personally, spiritually, and emotionally as well. Not too bad for just trying to meet new and interesting people, eh?

I knew that the first annual Dean’s List of 2006 would be completely different from that of 2007. Some names will drop out. New ones will get added in. Relationship building is a constant ebb and flow. For the official story to how I developed the Dean’s List and it’s significance, I would refer you to this blog entry that I wrote about it.

In short, The Dean’s List is a symbolism of excellence in relationship building. It’s the list of people who, in some shape or form, meant the most to me and made an impact on my life. They became somebody to someone and that someone was me. It didn’t’ matter if I knew them for one month or five years, remarkability can come in many forms and can happen anytime, but only if you allow for it to. I am reminded that the beauty that we see in others or lack thereof is a reflection of ourselves. I always tried hard to see the good in others because I knew that I would be rewarded for it.

Some people send out holiday cards. Some people send out an ecard thanking everyone for the year that just passed. Me? I got my list of characters and this annual email that I send to my entire professional and social network.

My goal with this email and the list itself is several fold;

  • To be a reminder and encourage excellence in all types of encounters and relationships that you build with people. To help encourage you to build your own list and thank those people who came along the way.
  • To publicly acknowledge those who made the most impact with me for the past year. Sometimes a simple acknowledgment of another person’s contribution is often enough for them. People don’t care how much you know until they know how much you care.
  • To reinitiate and start a conversation with many of you who I have not seen or heard from in a while. Maintaining a network with over 300 people on it is seriously a lot of hard work. Help a brother out here. Drop me a note of hello. Comment on this blog entry. Say hello and feel free to bring this up as a source of conversation. Refer me business, if you must (hint, hint) Do whatever, but feel free to keep in touch with me. Serendipity can happen anytime.

And so for those who made my own personal list, I thank you from the bottom of my heart. I hope that this public acknowledgment be enough of a reward and to let whomever may read the blog entry know of your character and contributions to my life.

And without further ado, the 2007 Dean’s List is below. I welcome both comments on the blog and/or private hellos.

Based on last year’s response, I was flooded with emails so do bear with me if I am slow to respond initially.

If you are inspired by this, I would encourage you to forward this story to others in your own network. I knew of a few people who took this idea and made their own list last year. Or the ultimate form of inspiration is to create your own list about the people in your life.

Here’s to a great 2008. The sky’s the limit.

skydiving 2

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My clients- Where would I be without you? Probably stuck working for someone else and giving my boss a hard time before he decided that he wanted to fire me for having too much of a smart mouth. While I can’t publicly acknowledge every single client that I have acquired over the past year, I hope that this simple paragraph would be enough for you. I mean hey, how many other consultants and designers do you know who are publicly thanking you on their own blog in front of 300 of their own social and business network? Not many. Thank you for trusting your business and hard-earned money with me. Thank you for allowing me to create a vision for what I have for you and your business. I hope that you’ll be able to refer your own colleagues and contacts to me in the future. Regardless, do stay in touch with me I always like to see the little guys (small businesses) win.

chrismoran.jpgChris Moran- One of my good guy friends. It’s so funny how we never hit it off initially but now I think so highly of you. Funny world, isn’t it? You have proven that nice guys can finish first. I’m extremely happy for you and Jennifer whom I also think the world of. And despite the new person in your life, I hope we’ll be able to share more adventures this year and have some great stories come out of them as well. Thank you for your friendship and some of the crazy anecdotes that has occured along the way. I hope we’ll find even crazier stories this year :-)

rick dasslerRick Dassler- Dude- If you were 10 years younger and single again, we’d be out partying all the time. I can only think of a handful of my business contacts who not only do I respect as a professional but like as a friend as well. But despite the age difference, I think very highly of you as a very accomplished professional. I am very grateful to be able to have come to you for not only sound business advice, but solid advice about life as well and the occasional girl issues! You can be my wingman anytime!


Maria Sipka- What can I say? We really haven’t kept in touch much in the latter part of 2007 especially with the launch of Linqia and all the jetsetting that you are doing. But I will always remember you as someone who gave me the time of day and kept her word. I find it’s tough to find business people who will keep their word much less go out of their way to help you. And even though some of our propositions never did work out as they were supposed to, it is sometimes the thought and the gesture of goodwill that goes into it that matters as well. Thank you so much for just being genuine. Here’s to some exciting stuff for 2008.



jc duarteJC Duarte- Of all the people on this list, you are the one person I have had the least contact with. But yet, your work and passion in the field of love and romance has had an impact on my own life. It is through your passion for charm and poetry that has helped rekindled a long lost interest of mine- poetry. Little did I realize how much fun it was for me to express my own feelings through poems. And I thank you for that reminder. I want nothing but the best for you and Maria. It’s so rare that to find a relationship that the two of you share that not only is respectful of each other, but is also very adventurous. I think most people can live an entire life and never find the sort of love and relationship the two of you have. Hang onto it my friend. I know you will.

andrea morris gouletAndrea Goulet- I was so sad to hear you retire the business and go back to the corporate world even though I know it was a great gig that you landed. Even though our personalities were like night and day, I was truly impressed to find another young entrepreneur who shared mutual passions and similarities. Even though I never did tell you this, you were always an inspiration to me because of all the obstacles and challenges that you faced last year. I always knew that I could do it if you could too. Thank you for giving me the opportunity to know you for the short time that you were here. Truly an inspiration.

Sunny CervantesSunny Cervantes- I know of so few people who have such a self-deprecating humor of herself than you do. You never take yourself too seriously and I completey dig that about you since I always seem to take myself too seriously. I thank you for all the private laughs we shared as well as your unconditional support and help that you’ve given to me in business and in life. Your insight into life and business is always appreciated and the occasional love advice never hurts either…even if I don’t always listen to you.



kim lien nguyenKim-Lien Nguyen- You are truly one of my dearest friends in this whole wide world. I hope you’ll stay that way. I know of very few people whom I can rely on for such wisdom and insight that you provide. I know that when I drop you off at the airport this summer to go back west, that I’ll get a big hug from you as I always do. You give the best hugs. I’m going to sorely miss you, your physical presence, and your spirit. If I ever got married and had kids, I’d hope to instill the same wisdom and integrity into them that I see in you. I can count on one hand as to how many people whose word I would never have to doubt. You’re one of them.



lin 3Lin Chen- My other Lien, if you will. I was going to say that words could not describe what I think of you. But I guess that would be a lie as I believe I found a gift that described perfectly what I think of you, eh? When I think of you, I see a girl who has more to offer than she sometimes gives herself credit for. But I think it takes the right individual to see that and to have the right traits to bring that out of you. There are a few people who on this list who I could probably spend a page or two writing about. You’re certainly one of them. But I’ll save that for some other time. I know you think that it’s the adventures that we’ve shared that put you on this list. But really, it’s not. It’s what you’ve allowed me to understand and know of you that puts you here. And for such a supposedly simple girl, that simply says a lot. More than you’ll ever know. Heart to heart.

geoff livingstonGeoff Livingston- Considering that we both stood each other up on our first encounters, I think it’s simply amazing that I would even write anything about you. When I first asked around about you, the one common response that I got from people was, “Yeah, Geoff is a nice guy.” And apparently you are! Thank you for your generosity in business. I know you don’t do it for reasons of altruism at all, but a thank you still helps. It’s also ironic that I’ve never had to turn down as much business as I’ve had to do with you as well. But regardless, I thank you for being you and your generosity in business. Here’s to hoping that I don’t keep turning you down as often :-)

leesa barnesLeesa Barnes- Damn girl. It’s been a long time. I know that you’re out and about accomplishing the dreams that you set a few years ago when you took the faithful leap of being an entrepreneur. I’d like to think that all it takes a simple phone call for us to pick up where we last left off. I appreciate us being there for each other in our down time as young entrepreneurs. Sometimes it just helps to have someone there that we can bitch and moan with and let it all out. No one does it better than Leesa and Dean.


marinel dejesusMarinel Dejesus- While we may we fuss and fight, I always still care and hope that I have shown that I can walk the walk while talking the talk. I thank you for all the private laughs that we have shared during endless dinners and the dance floor. I appreciate you coming to me for advice on love, life, and relationships. Just make sure that you keep listening to me and you’ll do just fine in life :)


sharon mooreSharon Moore- Funny how all it takes to get to know someone is to ask for a number, eh? When I think of you, I think of validation. Thank you for validating and acknowledging the principles that I have tried to stand for in building remarkable relationships. I never knew how much my presence meant to you until that one night in Rockville. Thanks for being on the other end of the phone and listening to my endless analysis of everything and anything in life. Thanks for being talkative but thanks for also knowing when to shut up and listen. Thank you for being you.

Honorable mention: Some relationships are still rather new and you never know what might happen if time and energy are put into them. Below are just a few people have made an impact on me in such a short time period. I think we all have a few of these types of people in our lives.

Dana Shaddad, Jennifer Mitchell, Tak Lo, Paula Hay.

dana shaddad 2jennifer mitchelltak lopaulahay1.jpg

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Update 3/31/08: I had to share a few private responses that I got from people that I thought were very poignant and flattering in many ways. It’s these types of responses that encourage me to spend quite a few hours on this one communicae.

  1. This is a very beautifully written article. You are saying what many wondering souls in DC have been trying to tell but hardly did.
  2. You should feel proud to be uninhibited enough to share your thoughts with us and it is very admirable that you publicly acknowledge/thank people who have made a difference in your life. Good luck in 2008!
  3. …I felt honored. We both enjoyed your company immensely. You have a kind spirit and a positive energy that we both connect with; there’s definitely a reason why we all found each other this year.

Update 4/3/08: I must be on to something because I see a simliar meme going on here which is now spreading here and here and who knows where else. People always said that I was ahead of my time and now I know what they mean :)

Thanks Mitch for being inspired to have your own list as well. Any more takers?

Posted in The People Business.