Like the blog post says, it’s a sign of things to come. Move over permissioned-based emails. Permission-based following has arrived. We will start to see more retails stores use Twitter as a type of opt-in list that allows businesses to have a direct conversation with their customers while achieving other bottom-line results such as increasing [...]

They’re boring.
Like they keep saying in the Web 2.0 age, “It’s all about the conversation.” Most likely, you are having a monologue instead of a dialogue. No one cares about the products and services you are pedalling.
Create a conversation that gets people responding, commenting, and talking to YOU!
I just got off the phone with a [...]

One of the emerging trends in Facebook media strategies is the concept of Fan Paging things and concepts. I’m recommending this Smart Social Media Strategy to clients more now. It makes for a greaty way of owning the entire vertical.  It makes for an effective strategy resulting in better brand awareness and positioning.
Forget creating a [...]

This is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Jackie Huba. She is the author of the new book, “Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and “Citizen Marketers: When People are the Message. The book is an indepth look [...]

This is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Michelle Miller. She is the author of the new book, The Soccer Mom Myth. The book is an indepth look into who today’s female consumer really is, how she really thinks, and why she really [...]

It seems like everytime that I show up at a business networking event, I am inevitably asked the question, “How does one use LinkedIn” or something to that effect.
I’ve read enough on the site as well as other social networking sites and know enough people who are the experts on it, that I wanted to [...]

Continuing my series of how book authors use social media successfully, this week, I interview how Rohit Bhargava. Rohit is the author of the book, Personality Not Included. As the tagline suggest, the book is about “Why Companies Lose Their Authenticity And How Great Brands Get it Back.”
The goal of this series is to [...]

In an effort to learn how book authors use social media successfully, I developed an ongoing series of interviews with some of today’s best selling authors.
The goal is to share best practices in social media and help other aspiring book authors learn to use this medium to increase book sales and exposure of their work.
My [...]

I am collecting endorsements, success stories, and words of praise as to book authors who love using Wordpress.
Comments and feedback is encouraged.

This is the next in a series of guides on how book authors can achieve social media success. The first was a 5-page article on why book authors should use Wordpress as part of their web presence.
The following is a 4 page primer on how book authors can use Facebook as a viable social media [...]