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	<title>Musings of a Web Strategist</title>
	<link>http://sachistudio.com/blog</link>
	<description>Notes on social media, internet marketing, and web design</description>
	<lastBuildDate>Wed, 07 Sep 2011 06:56:21 +0000</lastBuildDate>
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		<title>You Better Handle That Initial Groupon Redemption Wave</title>
		<description><![CDATA[One of my favorite Ethiopian restaurants, Addis Ababa in Silver spring, issued a Groupon here.  With one more day to go, they will most likely sell 1,000 Groupons that can be redeemed at their restaurant. I hate to say this but I don&#8217;t think they understand how hard they will get hit with the initial [...]


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		<link>http://sachistudio.com/blog/2011/09/04/you-better-handle-that-initial-groupon-redemption-wave/</link>
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		<title>With Social Media, Not All Restaurants Are Made Equal</title>
		<description><![CDATA[A restaurant which receives more store traffic on a weekly basis than another has an advantage. It means it can tap into a larger base of influencers and evangelists who can spread the word should it wish to implement a proper social media campaign. The business with a bigger social media army has a better [...]


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		<link>http://sachistudio.com/blog/2011/08/03/social-media-not-all-restaurants-are-made-equal/</link>
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		<title>When Your Restaurant Isn&#8217;t Ready For Groupon</title>
		<description><![CDATA[It&#8217;s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp reviews from one restaurant that wasn&#8217;t ready for the influx of new customers that Groupon would bring. I blurred out the restaurant&#8217;s name as there is no point in [...]


Related posts:<ol><li><a href='http://sachistudio.com/blog/2011/09/04/you-better-handle-that-initial-groupon-redemption-wave/' rel='bookmark' title='Permanent Link: You Better Handle That Initial Groupon Redemption Wave'>You Better Handle That Initial Groupon Redemption Wave</a></li>
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		<link>http://sachistudio.com/blog/2011/07/12/downside-to-groupon-for-restaurants/</link>
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		<title>Why Broadcast Marketing Is Bad</title>
		<description><![CDATA[Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It&#8217;s the opposite of engagement marketing. Despite the availability of robust social media tools, most users of social media are still engaged in broadcasting rather than engaging with their users. Here are a few examples of broadcasting: Advertising an [...]


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		<link>http://sachistudio.com/blog/2010/07/23/why-broadcast-marketing-is-bad/</link>
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		<title>Why Social Media For Restaurants</title>
		<description><![CDATA[If there was ever an audience that should consider social media as part of their marketing efforts, then it should be restaurants. Given the rushed nature of our society, restaurants have always been the glue that have kept us together. They are central to the social proclivities that we have as human beings. Here are [...]


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		<link>http://sachistudio.com/blog/2010/07/21/why-social-media-for-restaurants/</link>
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		<title>3 Questions To Help Determine If You Need A Customized Facebook Page</title>
		<description><![CDATA[A fan on my fanpage asked me if it was worth investing the money into developing a customized landing page for their Facebook page. Most consultants would tell you &#8220;yes&#8221; right off the bat. More business of course. Me? I said it depends. The following 3 factors are the primary determinants to helping someone reach [...]


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		<link>http://sachistudio.com/blog/2010/07/21/customized-facebook-page/</link>
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		<title>Weekly Facebook Marketing Recap</title>
		<description><![CDATA[Continued growth in Asian countries using Facebook with Indonesia leading with a 14% gain Facebook adds &#8216;become a fan&#8217; as an upsell to existing event and polling engagement ads- Basically, users have the ability to become a fan of the associated Facebook page once they&#8217;ve interacted with the existing event or engagement ad. This allows [...]


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		<link>http://sachistudio.com/blog/2009/12/21/weekly-facebook-marketing-recap/</link>
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		<title>Whitepaper: The Future of Marketing With Facebook Pages</title>
		<description><![CDATA[I just released the newest whitepaper entitled, &#8220;The Future of Marketing With Facebook Pages.&#8221; You can obtain a copy here by either opting via email or using your Twitter account to download the copy. This is a 12 page whitepaper. The first part of this paper articulates how 3 stakeholders within the community will play [...]


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		<link>http://sachistudio.com/blog/2009/10/01/whitepaper-the-future-of-marketing-with-facebook-pages/</link>
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		<title>Articles and Resources For Marketing on Facebook</title>
		<description><![CDATA[Here are some articles and resources that we&#8217;ve written on Facebook. Feel free to share and retweet if these are helpful. 1. Facebook Fan Pages for Book Authors &#8212; A 7 page eGuide on how book authors can market with Facebook pages. Though, some of the principles can apply to businesses in general.  [link] 2. [...]


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		<link>http://sachistudio.com/blog/2009/08/20/facebook-marketing-articles-and-resources/</link>
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		<title>Yet Another Fanpage (YAF)</title>
		<description><![CDATA[It seems like every week, I get an invite from a friend on Facebook suggesting that I become a fan of their company’s fan page. In addition to the countless event and group invites and watching my status feed, I just find my attention span shrinking by the moment for Facebook and social media in [...]


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		<link>http://sachistudio.com/blog/2009/08/19/another-facebook-fan-page-design/</link>
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