Given the existing economic conditions that many businesses are facing today, I’ve been wondering how social media applications such as Facebook, Twitter, and blogging can help many businesses who are struggling. Of course, all sorts of answers popped into my head. But I wanted to hear from the businesses themselves. So, to celebrate the redesign [...]
I was at The Taste of Wheaton event this past Sunday. As I walked around sampling the culinary delights, I couldn’t help but put on my marketing cap for these restaurants and see how much more money these restaurants could really make. Most restaurants that participate in a Taste Of event are well intentioned in [...]
Like the blog post says, it’s a sign of things to come. Move over permissioned-based emails. Permission-based following has arrived. We will start to see more retails stores use Twitter as a type of opt-in list that allows businesses to have a direct conversation with their customers while achieving other bottom-line results such as increasing [...]
They’re boring. Like they keep saying in the Web 2.0 age, “It’s all about the conversation.” Most likely, you are having a monologue instead of a dialogue. No one cares about the products and services you are pedalling. Create a conversation that gets people responding, commenting, and talking to YOU! I just got off the [...]
One of the emerging trends in Facebook media strategies is the concept of Fan Paging things and concepts. I’m recommending this Smart Social Media Strategy to clients more now. It makes for a greaty way of owning the entire vertical. It makes for an effective strategy resulting in better brand awareness and positioning. Forget creating [...]