Category

Marketing Strategies

Marketing Strategies, Social Media
Restaurant’s Leaving Money On The Table
05.21.09 | Permalink | 0 Comments

I was at The Taste of Wheaton event this past Sunday. As I walked around sampling the culinary delights, I couldn’t help but put on my marketing cap for these restaurants and see how much more money these restaurants could really make. Most restaurants that participate in a Taste Of event are well intentioned in [...]
Marketing Strategies
And What If A Drycleaner Did This. And Plumbers. And Others.
08.19.07 | Permalink | 0 Comments

Yes- it’s true that it is a storage company. What right do they have of bringing up such a hot topic, critics say.Honestly, they don’t. But the storage company doesn’t care about a conversation about abortion. They care about the conversation that apparently everyone is having about them now. Genius. Why? For starters; It’s great [...]
Marketing Strategies, web design
Free Web Content and Copywriting Guide For Professional Service Firms
08.02.07 | Permalink | 0 Comments

The problem with many professional service firms’ website is that they lack an effective content development strategy. Pretty graphics to a website can’t do anything unless there is power packed content behind it. The lack of a content development strategy results in a few negative consequences such as; Customer is overwhelmed with too much information. [...]
Marketing Strategies, The People Business
Chief Web Evangelist or Chief Storyteller Evangelist?
05.18.07 | Permalink | 0 Comments

I’ve been giving it some thought and I’m starting to realize how powerful a story can be used in a business setting. Or in a personal setting as well. I was talking to Maria the other day, and she gave me a good reference on the art of storytelling. It also led me to the [...]
Marketing Strategies
What are your top 3 pressing issues with blogs and podcasting?
12.27.06 | Permalink | 0 Comments

My buddy, Leesa Barnes at Podonomics and Caprica Interactive Marketing, will be traveling from Toronto, Canada to London, England in the early spring. She’ll be holding a buzz marketing workshop that will teach attendees on how to use blogs and podcasting as a viable online marketing application tool. Most of Leesa’s work is in podcasting [...]
Marketing Strategies
Monday Marketing – Digg, effective homepages, cool SEO tool
11.14.06 | Permalink | 0 Comments

Neil Patel of Pronet Advertising writes up the definitive beginners guide to Digg.com. It’s a pretty long post but half of it are screenshots of Digg’s website to aid the reader in understanding various areas of the Digg. He talks about the origin of Digg, why it’s so popular, how to use it, and offers [...]