Marketing Strategies

Below are articles posted in Marketing Strategies.

August 19th, 2007| Category; Marketing Strategies

Yes- it’s true that it is a storage company. What right do they have of bringing up such a hot topic, critics say.Honestly, they don’t. But the storage company doesn’t care about a conversation about abortion. They care about the conversation that apparently everyone is having about them now. Genius. Why? For starters;

It’s great copy. [...]

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August 2nd, 2007| Category; Marketing Strategies, web design

The problem with many professional service firms’ website is that they lack an effective content development strategy. Pretty graphics to a website can’t do anything unless there is power packed content behind it.
The lack of a content development strategy results in a few negative consequences such as;

Customer is overwhelmed with too much information.
Customer doesn’t have [...]

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May 18th, 2007| Category; Marketing Strategies, The People Business

I’ve been giving it some thought and I’m starting to realize how powerful a story can be used in a business setting. Or in a personal setting as well. I was talking to Maria the other day, and she gave me a good reference on the art of storytelling. It also led me to the [...]

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December 27th, 2006| Category; Marketing Strategies

My buddy, Leesa Barnes at Podonomics and Caprica Interactive Marketing, will be traveling from Toronto, Canada to London, England in the early spring. She’ll be holding a buzz marketing workshop that will teach attendees on how to use blogs and podcasting as a viable online marketing application tool.
Most of Leesa’s work is in podcasting consulting [...]

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November 14th, 2006| Category; Marketing Strategies

Neil Patel of Pronet Advertising writes up the definitive beginners guide to Digg.com. It’s a pretty long post but half of it are screenshots of Digg’s website to aid the reader in understanding various areas of the Digg. He talks about the origin of Digg, why it’s so popular, how to use it, and offers [...]

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