This is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Jackie Huba. She is the author of the new book, “Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and “Citizen Marketers: When People are the Message. The book is an indepth look into [...]
This is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Michelle Miller. She is the author of the new book, The Soccer Mom Myth. The book is an indepth look into who today’s female consumer really is, how she really thinks, and why she really [...]
Continuing my series of how book authors use social media successfully, this week, I interview how Rohit Bhargava. Rohit is the author of the book, Personality Not Included. As the tagline suggest, the book is about “Why Companies Lose Their Authenticity And How Great Brands Get it Back.” The goal of this series is to [...]
In an effort to learn how book authors use social media successfully, I developed an ongoing series of interviews with some of today’s best selling authors. The goal is to share best practices in social media and help other aspiring book authors learn to use this medium to increase book sales and exposure of their [...]
I am collecting endorsements, success stories, and words of praise as to book authors who love using WordPress. Comments and feedback is encouraged.
This is the next in a series of guides on how book authors can achieve social media success. The first was a 5-page article on why book authors should use WordPress as part of their web presence. The following is a 4 page primer on how book authors can use Facebook as a viable social [...]
After some research and observation of where the web is going, I see a huge untapped market for book authors and the next generation of the web. A good designer can help them develop their web presence specifically in the areas of designing websites and blogs for them. Why? There has been some success stories [...]
Paper, which makes up a book, is having a slow and painful death. Paper is no longer the “in” thing. Paper is being marginalized by the World Wide Wow. The Wow has an army of generals ready to go to war with you- the non-fiction book author. Unfortunately, you do not know it yet. In [...]