April 2009

The Archives

• Social Media

  Twitter and the Pizza Deal: Permission-based Following For Retail Stores

  04.26.09 | Permalink | 0 Comments

  Like the blog post says, it’s a sign of things to come. Move over permissioned-based emails. Permission-based following has arrived. We will start to see more retails stores use Twitter as a type of opt-in list that allows businesses to have a direct conversation with their customers while achieving other bottom-line results such as increasing [...]

• Social Media

  Most Facebook Fan Pages and Groups Don’t Work. Here’s Why

  04.23.09 | Permalink | 0 Comments

  They’re boring. Like they keep saying in the Web 2.0 age, “It’s all about the conversation.” Most likely, you are having a monologue instead of a dialogue. No one cares about the products and services you are pedalling. Create a conversation that gets people responding, commenting, and talking to YOU! I just got off the [...]

• Social Media

  Emerging Trend: Creating Facebook Fan Pages Devoted to Generic Things and Concepts

  04.23.09 | Permalink | 0 Comments

  One of the emerging trends in Facebook media strategies is the concept of Fan Paging things and concepts. I’m recommending this Smart Social Media Strategy to clients more now. It makes for a greaty way of owning the entire vertical.  It makes for an effective strategy resulting in better brand awareness and positioning. Forget creating [...]

Notes on social media, internet marketing, and web design

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