I like to call this “value-added connecting.” So many times we connect with others on LinkedIn but I’m betting that many of them are connecting aimlessly. They just do it because everyone else is doing it. But deep down inside, they really don’t know how to use the platform.

So I would simply include this link everytime I connect with someone now. Hence, added-value connecting. All good networking should be like that!

I spoke at an event yesterday to a group of women business owners. The audience members gave the best endorsement I’ve ever heard for LinkedIn. It went something like this:

Woman #1 complained about being invited to join other people’s networks on LinkedIn, not feeling comfortable with it and questioning the value.

Woman #2 spoke up and attested to picking up high quality business from LinkedIn and urging the first woman to give it reconsideration.

Woman #1 said that based on #2’s powerful words, she would definitely look at LinkedIn requests differently in the future.

And the best part? Other women in the audience were taking careful notes.

So LinkedIn definitely is worth looking at closely to see if it fits your kind of business and your goals.

Best,
Anita