August 2007

The Archives

Marketing Strategies
And What If A Drycleaner Did This. And Plumbers. And Others.
08.19.07 | Permalink | 0 Comments

Yes- it’s true that it is a storage company. What right do they have of bringing up such a hot topic, critics say.Honestly, they don’t. But the storage company doesn’t care about a conversation about abortion. They care about the conversation that apparently everyone is having about them now. Genius. Why? For starters; It’s great [...]
Book Authors + Social Media
The Death of Paper…and Ultimately Your Expertise.
08.12.07 | Permalink | 0 Comments

Paper, which makes up a book, is having a slow and painful death. Paper is no longer the “in” thing. Paper is being marginalized by the World Wide Wow. The Wow has an army of generals ready to go to war with you- the non-fiction book author. Unfortunately, you do not know it yet. In [...]
Marketing Strategies, web design
Free Web Content and Copywriting Guide For Professional Service Firms
08.02.07 | Permalink | 0 Comments

The problem with many professional service firms’ website is that they lack an effective content development strategy. Pretty graphics to a website can’t do anything unless there is power packed content behind it. The lack of a content development strategy results in a few negative consequences such as; Customer is overwhelmed with too much information. [...]
Community Building, Online Communities
What Town Centers Can Teach You About Online Community Building
08.01.07 | Permalink | 0 Comments

This a map of the new Rockville Town Center. It’s about 10 minutes away from my home. Ever since its grand opening a few months ago, it has been booming with people and become its own little community here in Rockville, Maryland. Everything that you ever wanted to learn about online communities can be traced [...]