The Seriously Sachi Blog

Covering subjects related to design, the people business, community building, marketing, and whatever other stroke of genius that I can cover

September 26th, 2007| Category; Online Communities

This is the current login message.

But this is what it should really say;

Why? Read on.
You know Facebook is getting out of hand when people do all sorts of stuff on it that they usually would not do elsewhere. Think real life.
I have a friend who recently updated her status to let me know that she [...]

1 comments so far

August 19th, 2007| Category; Marketing Strategies

Yes- it’s true that it is a storage company. What right do they have of bringing up such a hot topic, critics say.Honestly, they don’t. But the storage company doesn’t care about a conversation about abortion. They care about the conversation that apparently everyone is having about them now. Genius. Why? For starters;

It’s great copy. [...]

2 comments so far

August 12th, 2007| Category; Book Authors + Social Media

Paper, which makes up a book, is having a slow and painful death. Paper is no longer the “in” thing. Paper is being marginalized by the World Wide Wow. The Wow has an army of generals ready to go to war with you- the non-fiction book author. Unfortunately, you do not know it yet.
In [...]

4 comments so far

August 2nd, 2007| Category; Marketing Strategies, web design

The problem with many professional service firms’ website is that they lack an effective content development strategy. Pretty graphics to a website can’t do anything unless there is power packed content behind it.
The lack of a content development strategy results in a few negative consequences such as;

Customer is overwhelmed with too much information.
Customer doesn’t have [...]

0 comments so far

August 1st, 2007| Category; Community Building, Online Communities

This a map of the new Rockville Town Center. It’s about 10 minutes away from my home. Ever since its grand opening a few months ago, it has been booming with people and become its own little community here in Rockville, Maryland.

Everything that you ever wanted to learn about online communities can be traced back [...]

0 comments so far

July 31st, 2007| Category; Storytelling

The day that you die is when your story will matter most. You cease to exist. You are no longer around. You are incommunicado.
That is the day when your story will matter to most. How will people tell it? How will they communicate it? Will they be passionate about telling your story to others? Even [...]

1 comments so far

July 16th, 2007| Category; Online Communities

Having been on Xing for awhile, I am exposed to various types of networking strategies that people use to find new contacts and further their business goals. I see all sorts of strategies that people use. Some have failed and some have succeeded. Most people are somewhere in between and the above scenario happens to [...]

19 comments so far

July 16th, 2007| Category; Community Building

On the Meetup.com homepage, it says that there are over 3,500 meetup topics. Just in my area alone, there are more 1,546 Meetup topics within a 50 mile radius. Such topics for a group include the mainstream such as a nightlife group, womens only group, and political affiliation groups.
And then there are very eclectic and [...]

0 comments so far

July 16th, 2007| Category; Online Communities, The People Business

Scoble talks about Why Facebook is the “it” social networking platform right now. I completely agree and it’s what I’ve been thinking especially when he compares it to LinkedIN. He articulates it better than I can.
He says;
To tell you the truth, the reason Facebook is the better networking tool is BECAUSE it’s personal. I don’t [...]

2 comments so far

July 16th, 2007| Category; The People Business

One of my Deanisms, if you will, is that everyone is looking to be somebody to someone.
Look into the eyes of a mother as she stares into the eyes of her baby. It’s then there that you realize how strong that truism is. She knows that she will always matter to that child and she [...]

0 comments so far

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