I’ve been completely fascinated by what’s been occuring with Iran lately. I feel that we are witnessing history unfolding before us. I honestly believe the voices that are being shouted out could not have been heard as loudly as it were not for social media platforms such as Facebook, Twitter, and Youtube. Iranians are logging [...]

Let me introduce you to Lynn Miller (twitter handle is @organicmania). She’s a client of mine. I picked her up a couple years ago. She needed a simple Wordpress blog theme along with maintenance and support from time to time. If I compare her to some of my other clients in terms of monetary value, [...]

Given the existing economic conditions that many businesses are facing today, I’ve been wondering how social media applications such as Facebook, Twitter, and blogging can help many businesses who are struggling. Of course, all sorts of answers popped into my head. But I wanted to hear from the businesses themselves.
So, to celebrate the redesign of [...]

I was at The Taste of Wheaton event this past Sunday. As I walked around sampling the culinary delights, I couldn’t help but put on my marketing cap for these restaurants and see how much more money these restaurants could really make.
Most restaurants that participate in a Taste Of event are well intentioned in that [...]

Like the blog post says, it’s a sign of things to come. Move over permissioned-based emails. Permission-based following has arrived. We will start to see more retails stores use Twitter as a type of opt-in list that allows businesses to have a direct conversation with their customers while achieving other bottom-line results such as increasing [...]

They’re boring.
Like they keep saying in the Web 2.0 age, “It’s all about the conversation.” Most likely, you are having a monologue instead of a dialogue. No one cares about the products and services you are pedalling.
Create a conversation that gets people responding, commenting, and talking to YOU!
I just got off the phone with a [...]

One of the emerging trends in Facebook media strategies is the concept of Fan Paging things and concepts. I’m recommending this Smart Social Media Strategy to clients more now. It makes for a greaty way of owning the entire vertical.  It makes for an effective strategy resulting in better brand awareness and positioning.
Forget creating a [...]

This is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Jackie Huba. She is the author of the new book, “Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and “Citizen Marketers: When People are the Message. The book is an indepth look [...]

This is a continuing series of interviews on how various book authors use social media successfully. This week, I interview Michelle Miller. She is the author of the new book, The Soccer Mom Myth. The book is an indepth look into who today’s female consumer really is, how she really thinks, and why she really [...]

It seems like everytime that I show up at a business networking event, I am inevitably asked the question, “How does one use LinkedIn” or something to that effect.
I’ve read enough on the site as well as other social networking sites and know enough people who are the experts on it, that I wanted to [...]