Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of robust social media tools, most users of social media are still engaged in broadcasting rather than engaging with their users. Here are a few examples of broadcasting: Advertising an [...]

If there was ever an audience that should consider social media as part of their marketing efforts, then it should be restaurants. Given the rushed nature of our society, restaurants have always been the glue that have kept us together. They are central to the social proclivities that we have as human beings. Here are [...]

A fan on my fanpage asked me if it was worth investing the money into developing a customized landing page for their Facebook page. Most consultants would tell you “yes” right off the bat. More business of course. Me? I said it depends. The following 3 factors are the primary determinants to helping someone reach [...]

Continued growth in Asian countries using Facebook with Indonesia leading with a 14% gain Facebook adds ‘become a fan’ as an upsell to existing event and polling engagement ads- Basically, users have the ability to become a fan of the associated Facebook page once they’ve interacted with the existing event or engagement ad. This allows [...]

I just released the newest whitepaper entitled, “The Future of Marketing With Facebook Pages.” You can obtain a copy here by either opting via email or using your Twitter account to download the copy. This is a 12 page whitepaper. The first part of this paper articulates how 3 stakeholders within the community will play [...]

Here are some articles and resources that we’ve written on Facebook. Feel free to share and retweet if these are helpful. 1. Facebook Fan Pages for Book Authors — A 7 page eGuide on how book authors can market with Facebook pages. Though, some of the principles can apply to businesses in general.  [link] 2. [...]

It seems like every week, I get an invite from a friend on Facebook suggesting that I become a fan of their company’s fan page. In addition to the countless event and group invites and watching my status feed, I just find my attention span shrinking by the moment for Facebook and social media in [...]

I will be creating a new series of interviews called Local Social where I will be interviewing local businesses in the greater Washington DC area and explore how they use social media. The goal is twofold; Explore how various industries are leveraging social media. Offer a pragmatic viewpoint on how other businesses are using today’s [...]

Facebook releases a new widget called Fanbox. This can be found under your profile picture with a link that says “Add Fan Box To Your Site”. From the developers wiki, this “is a social widget that allows Facebook Page owners to attract and gain Facebook fans from their own website. The Fan Box lets users: See [...]

I’ve been completely fascinated by what’s been occuring with Iran lately. I feel that we are witnessing history unfolding before us. I honestly believe the voices that are being shouted out could not have been heard as loudly as it were not for social media platforms such as Facebook, Twitter, and Youtube. Iranians are logging [...]