Continued growth in Asian countries using Facebook with Indonesia leading with a 14% gain
Facebook adds ‘become a fan’ as an upsell to existing event and polling engagement ads- Basically, users have the ability to become a fan of the associated Facebook page once they’ve interacted with the existing event or engagement ad. This allows advertisers [...]

I just released the newest whitepaper entitled, “The Future of Marketing With Facebook Pages.” You can obtain a copy here by either opting via email or using your Twitter account to download the copy.
This is a 12 page whitepaper. The first part of this paper articulates how 3 stakeholders within the community will play a [...]

Here are some articles and resources that we’ve written on Facebook. Feel free to share and retweet if these are helpful.
1. Facebook Fan Pages for Book Authors — A 7 page eGuide on how book authors can market with Facebook pages. Though, some of the principles can apply to businesses in general.  [link]
2. Yet Another [...]

It seems like every week, I get an invite from a friend on Facebook suggesting that I become a fan of their company’s fan page. In addition to the countless event and group invites and watching my status feed, I just find my attention span shrinking by the moment for Facebook and social media in [...]

I will be creating a new series of interviews called Local Social where I will be interviewing local businesses in the greater Washington DC area and explore how they use social media. The goal is twofold;

Explore how various industries are leveraging social media.
Offer a pragmatic viewpoint on how other businesses are using today’s web technology.

While [...]

Facebook releases a new widget called Fanbox. This can be found under your profile picture with a link that says “Add Fan Box To Your Site”. From the developers wiki, this “is a social widget that allows Facebook Page owners to attract and gain Facebook fans from their own website. The Fan Box lets users:

See [...]

I’ve been completely fascinated by what’s been occuring with Iran lately. I feel that we are witnessing history unfolding before us. I honestly believe the voices that are being shouted out could not have been heard as loudly as it were not for social media platforms such as Facebook, Twitter, and Youtube. Iranians are logging [...]

Let me introduce you to Lynn Miller (twitter handle is @organicmania). She’s a client of mine. I picked her up a couple years ago. She needed a simple Wordpress blog theme along with maintenance and support from time to time. If I compare her to some of my other clients in terms of monetary value, [...]

Given the existing economic conditions that many businesses are facing today, I’ve been wondering how social media applications such as Facebook, Twitter, and blogging can help many businesses who are struggling. Of course, all sorts of answers popped into my head. But I wanted to hear from the businesses themselves.
So, to celebrate the redesign of [...]

I was at The Taste of Wheaton event this past Sunday. As I walked around sampling the culinary delights, I couldn’t help but put on my marketing cap for these restaurants and see how much more money these restaurants could really make.
Most restaurants that participate in a Taste Of event are well intentioned in that [...]